What’s in a name.

Guitar Companies like any other company rely on brand recognition. The name of the company logo proudly displayed on the headstock of every instrument. More important than the name is the instrument itself. At some point though, the name becomes very desirable. This is the situation so many times in any business. The brand name get’s sold and the owner goes home with a fat wallet.

Well here is one instance where the owner of a very famous brand of guitar decided to go back to the beginning. He still puts his name on the headstock, it’s just his first name instead of his last. The guitar maker I am referring to is none other than Wayne Charvel, owner of Wayne Guitars.

Wayne Charvel started as a guitar repair man in the early 70’s. He soon started making replacement bodies and necks and selling them to adventurous guitarists eager to modify their instruments or build their own. He soon partnered with Grover Jackson and thus was formed the Charvel/Jackson guitar company. Wayne shortly went his own way and Grover continued to make guitars before selling the company in the mid 1980’s.

Wayne now operates a music store in Northern California and makes guitars the way he used to. Wayne Guitars makes hot rod guitars complete with great graphics and spectacular paint jobs. With names like “Rock legend” and “Villain” these guitars had better deliver the goods.

Rock Legend

Star

Villain